Change starts with insight and grows with every cup of coffee

Growing together towards a fair coffee chain

At Bunafide you don't buy a perfect cup of coffee, you buy a step in the right direction

At Bunafide, we believe transparency takes time. We don't know everything, but we share what we do know. Our growth plan demonstrates how we're working step by step towards a fairer coffee supply chain, from established Dutch fair trade roasters to direct collaboration with farmers in Ethiopia, Kenya, and other coffee-producing regions.

Phase 1: Laying the foundation

We're starting with coffee from Dutch roasters that work with certifications like Rainforest Alliance, Fairtrade, and Organic. This way, we guarantee quality and spark a conversation about fairness. This phase is all about raising awareness: from taste to meaning.

Fair trade coffee starts with small steps

We're starting with coffee from established Dutch fair-trade roasters. Their quality and certifications are the first step toward openness and awareness among coffee drinkers.

Quality as a starting point

Before we can change the supply chain, the coffee simply has to be good. An honest message only becomes meaningful if the product behind it is right, and that's the foundation here.

Transparency starts with insight

We share what we do know about our origins and partners. We also share what we don't know. It's not perfect yet, but it's honest. This way, customers learn from the very beginning of our journey.

Starting a conversation

By raising awareness, we invite people to ask questions about their coffee and share their thoughts on the bean's journey. Because real change starts with curiosity.

Phase 2: The first real step

As more people choose Bunafide, we invest directly in our own sourcing. We connect with farmers and cooperatives, learn from their practices, and lay the foundation for direct

The first step towards direct trade

When more people choose Bunafide, we can reach out to farmers and cooperatives ourselves. We investigate where our beans come from and who grows them.

Contact with the origin

We're engaging in direct dialogue with farmers. This way, we better understand the challenges they face and how we can work together to break through ingrained patterns.

Learning by doing

This phase is all about gaining experience. We test, learn, and refine our sourcing process, guided by transparency and trust.

From talking to action

We demonstrate that honesty isn't an ideal, but a choice in action. Every conversation with a farmer brings us closer to direct collaboration and sustainable relationships.

Phase 3: From farmer to buyer

We buy our beans directly from the farmer, single-origin and fully traceable. The supply chain is getting shorter, the figures are clearer. Consumers pay a little more, but know exactly where that money goes.

Our first single origin

We now buy coffee beans directly from the farmer, single-origin and fully traceable. The supply chain is getting shorter, the connection stronger.

Fair price, visible results

By buying directly, we know exactly what the farmer earns and what it costs to roast and transport the coffee. This way, customers see where their money goes.

A conscious additional charge

The retail price is rising slightly, but consumers are happy to pay extra for honesty and visible impact. Transparency has value, and it's shared.

Reducing the chain, increasing the impact

Fewer links mean more trust and transparency. This is how we make the coffee world palpably more fair, bean by bean. Cup by cup.

Phase 4: From fair to sustainable

With the basics in place, we're looking beyond the bean. We're making packaging more sustainable, improving local infrastructure, and investing in environmentally friendly cultivation and transport.

The first sustainable steps

With the basics in place, we're looking beyond the coffee itself. We're investing in environmentally friendly packaging, transport, and cultivation methods.

Origin as proof of collaboration

We explore sustainable alternatives within our packaging process and choose materials that are better for people and the environment.

Impact in the chain

Our growth allows us to develop sustainability projects together with farmers and local communities. Small steps, big impact.

Fair trade coffee, sustainable future

Honesty doesn't stop with the farmer. Nature and the people around the plantations must also be able to adapt to this change.

Phase 5: Closing the Circle

When the chain functions fairly and sustainably, we can contribute to more than just coffee in the long term: local schools, nature projects, and economic stability.

Like an open book

At this stage, transparency is firmly embedded in our DNA. From price to impact, everything is visible, measurable, and shareable. Bunafide leads by example.

Growth for everyone

With sufficient resources, we can support multiple farmers, set up projects, and strengthen the region in which they live. This creates an impact for everyone.

More than just coffee

We invest in schools, local infrastructure, and nature restoration. Because a fair coffee chain is only valuable if it offers a future.

A shared movement

The ideal isn't an end point, but a shared state of growth. Farmers, roasters, and coffee drinkers work together to build a seamless supply chain.

View our frequently asked questions

Do you have any questions about our growth plan?

What do you mean by 'self-sourcing'?

We connect directly with farmers and cooperatives, eliminating intermediaries. This way, we truly understand the origins of our coffee.

Why are you starting with existing distilleries?

Because we want to raise awareness first. Established Dutch fair trade roasteries offer quality and certifications, laying a reliable foundation.

Does that mean your coffee isn't fully transparent yet?

That's right. In this phase, we share what we know and work to gain ever-increasing insight into the supply chain.

How do you choose the farmers you work with?

We select based on transparency, quality, and sustainable cultivation. Not just on quality marks, but on trust and mutual understanding.

Why is the focus on awareness?

Real change starts with curiosity. People must first understand what's happening before they can contribute to a fairer coffee chain.

What does this yield for the farmer?

Greater control and a fairer price. Through direct contact, farmers can participate in deciding what is fair.

Why does the sales price increase in the third phase?

Because we buy directly from the farmer and pay fair prices. It costs a little more, but customers see where their money goes. Transparency has value, and that value is shared.

How do consumers know that the price is distributed fairly?

We share open data on purchasing, transport, and fuel costs. This way, as a consumer, you consciously become part of the supply chain.

What does 'single origin' mean?

That the coffee comes from a specific region or plantation. This increases traceability and strengthens the bond between farmer and coffee drinker.

What do you mean by sustainability?

Everything that contributes to a positive impact on people and the environment: from packaging materials to local projects and cleaner production processes.

How do you measure the impact of these improvements?

We publish our progress and stories from the supply chain annually. This way, we demonstrate what sustainability means in practice.

When will you achieve this ideal?

The ideal isn't an end point, but a direction. Transparency is a journey we continue to make together with farmers and coffee drinkers.

What will you do once Bunafide becomes profitable?

Then we invest back into the supply chain: in farmers, local infrastructure, education, and nature projects. Growth must be shared.

How can I, as a customer, contribute to this ideal?

By consciously choosing Bunafide and following our journey, every purchase, every conversation, and every cup of coffee helps make the supply chain fairer.