Bold move - Strong (Woodcups)

At Bunafide, we believe that good coffee starts with honesty. We make quality coffee with care for people and origin, and are building a more transparent coffee chain step by step. No empty claims, but visible progress.

We work with roasters that carry certifications such as Rainforest Alliance and Fairtrade. The more people choose Bunafide, the better we can improve our chain and get closer to direct sourcing from farmers in Ethiopia and Kenya.

Our mission is simple: pure coffee, clear conscience. By being open about origin, costs, and choices, we show that every cup counts. Bunafide is on its way to a coffee world that is right for taste, people, and the planet.

Transparency doesn't happen overnight. We're working in phases towards a completely fair and transparent coffee chain. Each step brings us closer to direct collaboration with farmers and a fair price for everyone in the chain.

Phase 1: Awareness and foundation

We source from Dutch roasters that work with certifications such as Rainforest Alliance, Fairtrade, and Organic. This phase focuses on awareness: we draw attention to the problem while guaranteeing high-quality coffee.

Phase 2: Beginning of direct sourcing

We start building our own relationships with farmers. The more people choose Bunafide, the more we can invest in this step. This lays the foundation for true transparency and direct trade.

Phase 3: Direct purchasing

We now purchase directly from farmers in Ethiopia and Kenya. The chain becomes shorter, and the price distribution fairer. Consumers pay a little more but know exactly where that difference goes. This is the step where we truly make an impact visible.

Phase 4: Making the process more sustainable

Once the direct chain is established, we focus on sustainability. From packaging materials to local projects with the farmer. We invest in better working conditions, nature conservation, and sustainable growth.

Phase 5: Long-term change

In the long term, we want to support multiple farmers and strengthen local communities. Not only through fair trade but also by investing in the future of the villages and the surrounding nature.

Every cup of Bunafide coffee is a step towards a fairer coffee world. By purchasing from us, you directly contribute to a supply chain that is becoming more transparent, just, and sustainable.

With your purchase, you help us to:

• Shorten the supply chain. We are working step-by-step towards direct sourcing from farmers, reducing intermediaries and ensuring more value remains at the source.
  
• Fairly compensate farmers. By making conscious choices about sourcing and pricing, we ensure that the people who cultivate the beans truly benefit.
  
• Increase transparency. We openly share what we know, where we stand, and what we still want to improve. In this way, you help build a transparent coffee supply chain.
  
• Stimulate sustainable growth. The more people choose Bunafide, the more we can invest in making processes, materials, and local projects more sustainable.
  

So, you're not just buying coffee, you're buying progress. Small steps that together make a big difference for farmers, for nature, and for everyone who loves coffee that makes sense.