Easy Does It - Decaf (Ground)

At Bunafide, we believe that good coffee starts with honesty. We make quality coffee with care for people and origin, and are building a more transparent coffee chain step by step. No empty claims, but visible progress.

We work with roasteries that carry certifications such as Rainforest Alliance and Fairtrade. The more people choose Bunafide, the better we can improve our supply chain and get closer to direct sourcing from farmers in Ethiopia and Kenya.

Our mission is simple: pure coffee, pure conscience. By being open about origin, costs, and choices, we show that every cup matters. Bunafide is on its way to a coffee world that is right for taste, people, and the planet.

Transparency doesn't happen overnight. We're working in phases towards a fully honest and insightful coffee chain. Each step brings us closer to direct cooperation with farmers and a fair price for everyone in the chain.

Phase 1: Awareness and foundation

We purchase from Dutch roasteries that work with certifications such as Rainforest Alliance, Fairtrade, and Organic. This phase is about awareness: we draw attention to the problem while guaranteeing high-quality coffee.

Phase 2: Beginning of direct sourcing

We start building our own relationships with farmers. The more people choose Bunafide, the more we can invest in this step. This lays the groundwork for true transparency and direct trade.

Phase 3: Direct purchasing

We now purchase directly from farmers in Ethiopia and Kenya. The chain becomes shorter, the price distribution fairer. The consumer pays a little more but knows exactly where that difference goes. This is the step where we make an impact truly visible.

Phase 4: Making the process sustainable

Once the direct chain is established, we focus on sustainability. From packaging materials to local projects with the farmer. We invest in better working conditions, nature conservation, and sustainable growth.

Phase 5: Long-term change

In the long term, we want to support multiple farmers and strengthen local communities. Not only through fair trade but also by investing in the future of the villages and the nature surrounding them.

Every cup of Bunafide coffee is a step towards a fairer coffee world. By purchasing from us, you directly contribute to a chain that is becoming more transparent, equitable, and sustainable.

With your purchase, you help us:

• Shorten the chain. We are working step by step towards direct purchasing from farmers, so that there are fewer intermediaries and more value remains at the source.
  
• Fairly reward farmers. By making conscious choices about purchasing and pricing, we ensure that the people who grow the beans truly benefit.
  
• Increase transparency. We openly share what we know, where we stand, and what we still want to improve. This way, you help build a transparent coffee chain.
  
• Stimulate sustainable growth. The more people choose Bunafide, the more we can invest in making processes, materials, and local projects more sustainable.
  

So you're not just buying coffee, but also progress. Small steps that together make a big difference for farmers, for nature, and for everyone who loves coffee that just feels right.